Authentic Radio is Immortal

 

“I deeply believe in radio. It's a warm medium. It's a close up medium. It's a direct one. But it is a strict one, even a hard medium. If I want the listener to listen to me, honestly interested, I have to be interesting and honest. If I want him to listen to me even full-heartedly, I have to put my heart in to it. I have to be genuine, I have to be authentic. I have to be myself. At first I have to become myself then I have to dare to be myself then I have to broadcast myself. And as long as radio [is] doing this, it's immortal and that's why I believe in it.”

 

 
Peter-Leonhard Braun, Winner of Third Coast Festival 2007 Audio Luminary Award